About
I am an effective, democratic leader. A self starter: enthusiastic, flexible and motivated. A creative chameleon using innovative problem solving and keen abilities to create stories. Using new tools and trends, I collaborate with teams to generate cutting edge designs while maintaining stylistic and brand continuity. With a solid foundation in both inhouse and agency work, my advanced design insight and technical proficiency has contributed to a long career of success. My job experiences include work in the arts, entertainment, electronics, fashion, luxury goods, marketing and pharmaceutical industries; both in D2C and B2B growth.
Areas of expertise
Brand | Environmental | Packaging | Typography | Storytelling Innovation | Problem Solving
Technical Skills
• Adobe Creative Suite: Indesign, Photoshop, Illustrator.
• Print Production + Format.
• Schematics + Merchandising.
• Web + Social Development.
• Presentation Design.
Personal Projects
• Permaculture Development.
• Fine Art: 10-Piece Sculptural Show.
Interests
• Architecture and design.
• Environmental sciences and conservation.
• Outdoor sport and activities.
• Healthy eating and baking.
Education
William Paterson University
Bachelor or Fine Arts
Design Lead
2021 - Present
• Brand: Development of D2C web/social assets for OurCellar.com, Moët Hennessy USA.
• Additional clients: Une Femme Wines, Viva Tequila Seltzer, Casa Rica Tequila, Da Hui, Perfect Draft.
Director/Design Lead
2021 - Present
• Design/Production: Design Lead for VOLK Optical, the leading brand manufacturer & supplier of ophthalmic products. Projects included brand redesign including identity, packaging, catalogs, website and social.
Senior Designer
HBO: Design + Production _ 2013 - 2020
• Managed job-specific freelance designers as well as mentored interns. Collaborated with creative peers.
• Oversaw design and production for multiple trade shows, events and environmental installs.
• Lead designer on innovative packaging for special promotions, which gained award acknowledgement.
• Conceptualized and designed program keyart; from mood boards to multiple platform build-outs.
• Completed redesign of HBO internal brand (included environmental, print and web media.)
• Strengthened and enhanced Executive-level presentations, product launches, sales pitches, external and internal events, trade show booths, HBOMax investor launch, newspaper and magazine ads.
• Collaborated with VP to create one of a kind, HBO program inspired sculptural art. Multiple pieces were selected by management for personal collections.
• Generated cutting edge design while maintaining stylistic and brand continuity.
• Advanced design insight and technical problem solving.
Freelance Senior Designer
Marimekko _ 2012 - 2016
• Sustained e-commerce web graphics and relevant email marketing campaigns.
• Developed printed materials including elements of window graphics, in-store signage for retail stores.
• Produced newspaper and magazine advertisements.
Senior Designer
Capezio Balletmakers Inc _ 2011 - 2012
• Succeeded in creation of Capezio’s first e-commerce website in under 6 months.
• Established inhouse photo studio for e-commerce, including a three-person art/photo/production department.
• Engineered a more efficient work flow amongst photo, edit, production and copy.
• Generated product line launches (including catalogs, print collateral, instore graphics and visual merchandising).
• Art directed photo shoots and designed various catalogs and collateral marketing material.
• Revitalized monthly magazine advertisements and weekly email promotions.
• Improved packaging creative and artwork for new and existing product lines.
Freelance Senior Designer
Sony inc _ 2009 - 2011
• Enhanced window graphics, in-store signage and banners, Sony Pictures graphics and Sony Wonder graphics.
• Influenced fresh, creative ideas for new and existing marketing and promotions for Sony Style stores.
• Introduced original graphic elements and banner designs for Sony Outlets.